Thu 7 Nov 2013
Jordan Choy Announced as Young Communicator of the Year
(7 November 2013) Asia’s first and most widely-respected wine and spirit competition - the Cathay Pacific Hong Kong International Wine and Spirit Competition (HKIWSC) is pleased to announce the very first Young Communicator of the Year Award has been awarded to Jordan Choy.
Jordan is the chairman of the Hong Kong Wine Institute, vice chairman of the Greater China Wine Critics Association, a professional wine educator, wine columnist and wine consultant based in Hong Kong and China.
Jordan has worked as a food and wine Journalist and Editor in Oriental Press Group for the past ten years, and now acts as Executive Editor of WINE.Luxe, the highest circulation wine magazine in Hong Kong; he also regularly writes for some of Hong Kong and China’s most prominent publications, such as Esquire, Cosmopolitan, Automobile Magazine, CEO Magazine, Grocer & Caterer Magazine and Happy Men Magazine.
This new award has been created to recognize and reward a person based in Asia who has made noticeable impact with regards to the communication of wines and/or spirits in their country in the preceding 12 months.
Jordan holds a WSET advance certificate, and is a qualified certificate educator of L’Ecole du Vin de Bordeaux in France. Having travelled extensively to many important wine regions and countries around the world including Bordeaux, Burgundy, Alsace, California, Italy, Spain, Portugal, New Zealand, Chile and Argentina, Jordan is a worthy recipient of the Competition’s first Young Communicator Award.
Entering its fifth year, HKIWSC was the first, and still remains the most authentic, wine and spirit competition in Asia. Created by the IWSC Group, Debra Meiburg MW and Simon Tam, the Competition has led the way in showcasing worldclass wines to the Asian market. The HKIWSC, not only selects the best, most established wines, for Asian taste preferences, but also aims to introduce some less well-known wines to the Hong Kong market, providing even more choice for the region’s wine lovers.
- “Winning a silver medal in the HKIWSC has truly helped my product to achieve international credibility regarding its taste. This has positively affected
decisionmaking of several new merchants who now carry my product.”Kaustav BagchiOwner, Lamai Thai Spirits
- “Louis Royer Cognac has been entering the Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries. Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.”Carol FrugierMarketing and Communications Manager, Louis Royer Cognac
- “Adding to our success over the past few years at the HKIWSC, winning a trophy means so much to us as we have just recently entered the Chinese market with our brandies. The Chinese market is unique, which makes it even more exciting to know that Oude Molen VOV Brandy is well accepted.”Kobus GelderblomBrandy Master, Oude Molen Distillery
- “It is a great honour for us to receive this award and we are very thankful about the reputation from wine enthusiasts in China. This award is a testament to the fact that our white wines not only match the traditional Austrian food but also matches perfectly with the Asian cuisine.”Katja PflogschWinemaker, Domäne Wachau
- “To get recognition from such a prestigious panel is
veyrewarding indeed, and proves that our wines are made in a style that is truly food friendly. The HKIWSC has become one of the year’s most well-respected wine competitions globally. For us, the food match component is a fantastic chance to demonstrate how well our wines compliment so many different flavours. Moreover, it is a competition known and valued by our customers so a trophy can be hugely influential.””Susanna MayerWinemaker, Yealings
- “Awards and medals at the HKIWSC have been like a stamp of approval to the quality of our wines. Because it is an Asian-focused competition, I know that my wines are being judged and measured by the same yardstick as all the other wines, given our viticultural conditions are quite unique compared with the rest of the world. These medals give me and, more importantly, my consumers the confidence that my wines stand apart from the competition.”Kalash GurnaniWinemaker, York Winery
- “We are very proud of our results. One of our key focuses is the Asian market, so we really want to make our wines special and desirable for this market. That’s why we want to enter this competition and be evaluated by the expert judging panel.”Sofia Cajewski Winemaker, Cremaschi Furlotti
- “We at Yealands Estate Wines are proud to be
recognizedby the Hong Kong International Wine & Spirit Competition. The organizationis held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”Avram DeitchGlobal Marketing Manager, Yealands Wine Group
- “Winning awards in reputable international wine shows such as the Cathay Pacific HKIWSC is one of the many ways of educating our consumers and giving them confidence in purchasing the Saint Clair brand. This enhances brand perception
increases sales across our entire portfolio of wines.”Maria EastonWinemaker, Saint Clair Family Estate anin turn