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Winners Story: Q & A with Kavalan

We caught up with the team at Kavalan King Car, to find out what success at the Cathay Pacific Hong Kong International Wine and Spirit Competition has meant to them...

Tell us about your winning spirits (Kavalan brands)

King Car Kavalan Whisky is a Malt Whisky produced in Taiwan. The Kavalan distillery was established in the Yilan Plain in December 2005, a unique location with abundant supply of cold spring water flowing through the Snow Mountain. 2008 was a milestone year, marking the opening of the distillery’s Visitor Centre, and the launch of the first bottle of Kavalan Whisky in December. “Kavalan” is named after the earliest tribe to inhabit in Yilan and represents sincerity, honesty, and the spirit of step-by-step cultivation

Kavalan Whisky first participated in the International Wine and Spirit Competition, and was awarded with its first medal, ‘Silver-Best in Class’. In 2009 Kavalan Podium Single Malt Whisky, and Sherry Oak Single Malt Whisky were released into the market. They were prized with 2010 and 2011 WWA “Best Rest of the World Single Malt Whisky” respectively. Solist  Fino, Solist Vinho, and Concertmaster Single Malt Whisky were added to the Kavalan Range successively from 2010 to 2011.

There are now ten Kavalan Whiskies in the market, and have successfully entered the superior spirits market as they have been awarded 50 gold medals collectively. The Kavalan Distillery did not only win the Icons of Whisky, “Visitor Attraction of the Year” in 2011 and 2013, but also the IWSC Trophy for “Asia Pacific Spirit Producer of the Year” for two consecutive years in 2011 and 2012. King Car upholds the requirements for quality and attention to detail. With the advantage of geographical environment, it has cultivated the “water of life” that belongs to Yilan, Taiwan. 

Tell us about your success at the HKIWSC:

2012 was the first year Kavalan entered the HKIWSC and won the following medals:


Why is it important for you to enter this competition?

In recent years, Hong Kong has shown significant growth in the spirit consumption market. Along with the progressive initiatives of the government(abolition of tax duty on wine in 2008) and the Hong Kong Trade Development Council’s reach across the globe, Hong Kong is expected to become the future world hub for spirits. By virtue its unique location and spirits market potential, we hope our participation in the HKIWSC can expand the Kavalan brand’s reputation and value in the region, and globally.

Which is your biggest market and why?

Europe is our largest market at the moment because Europeans love Kavalan whiskies’ aroma and taste.

How do you publicize your winning wine/spirit?

Kavalan is currently adopting marketing strategies to actively participate in relevant overseas wine shows, wine tastings, lectures, and promoting the brand and award-winning achievements. Kavalan also endorses its image indirectly through our official website, brochures, posters, etc.

Winners Story: Q & A with Kavalan

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