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Why Enter?


Credibility & Success

  • 10 years of success  
  • Headed by key influencers in the global wine and spirit industry: Debra Meiburg, Asia-based Master of Wine, and Wine Consultant, Cathay Pacific, Simon Tam, Head of Wine for China, Christies, Allen Gibbons, Group CEO, IWSC Group, and Keeper of the Quaich
  • Member of the IWSC Group 
  • With Hong Kong Trade Development Council (HKTDC) as Official Partner, the competition enjoys exposure with millions of international buyers & sellers
  • Widely accepted as the Guide to quality wines & spirits for Asia

Sales Opportunity

  • 50+ showcase events to Asian trade & consumers 
  • Winners' promotion by Debra Meiburg MW & HK IWSC judges 
  • HK IWSC helps to develpe your business in Asia 
  • Winners receive a free marketing toolkit to support their media activity, sales and marketing promotions, visibility on the HKIWSC website
  • HK IWSC participants are offered an exclusive discount on Asian market trade guides 

Extended Coverage

  • Global media connections
  • HK$8M media value
  • Media partners include Australia Showcase, Wine Meridian, Hong Kong Tatler, Spirito di Vino, Cru Magazine and WOM Guides

 Approved by Asia's Top Experts 

  • Asia's best-known industry experts & influencers judge at HK IWSC
  • Judges represent diverse professional backgrounds like key buyers, sommelier, media, decision makers & influencers
  • “Asia’s Choice, Asia’s Voice”
  • The judges perfectly know the Asian palate - the results are a definitive guide to the best wine & spirits for Asian consumers

Broad Publicity

  • Results communicated to 375,000 trade & consumers 
  • Winning wine & spirits results are showcased at the HKTDC’s Hong Kong International Wine & Spirits Fair (8-10 November, Hong Kong), one of Asia’s largest trade & consumer fairs (attracting around 20,000 buyers from 68 countries and regions, the final day of the fair is open to public visitors and attractings around 27,000 wine lovers)
  • The Awards Ceremony is a key highlight in the industry calendar, attended by media, industry VIPs, fair attendees, trade commissioners and Consul Generals, government officials and invited guests