Winners Promotion

Put Your Brand in the Spotlight

The Hong Kong International Wine & Spirit Competition endeavors on their position of ADDING VALUE to winners of our competition. As the most prestigious Wine & Spirits competition in Asia, we want our participants to be assured of the VALUE they receive upon being honored with one of our awards.

The following is a list of events in 2019 where our 2018 winners have been/will be showcased:

EVENT	AUDIENCE	DATE	PROMOTION
Test Your Palate	Consumers	August 2019	300+ Consumers Exposure: Tasting
Restaurant & Bar Exhibition Hong Kong	F&B Professionals	September 2019	19,000+ visitors, 300+ exhibitors Exposure: guided tasting sessions, product exposure at HK IWSC booth
Women of Wine Festival	Trade & Consumers	October 2019	500+ attendees (international VIPs, mid to high-end consumers, trade) Exposure: exhibition table and/or wine sponsor
Hong Kong International Wine & Spirits Fair (HKIWSF)	Trade & Consumers	November 2019	Around 20,000 buyers Exposure: guided tasting sessions, product exposure at HK IWSC booth
HKIWSF Press Conference	Media	November 2019	Open to Trade Commissioners & VIP's, 200-250+ attendees Exposure: to local & international media
HK IWSC Ice Bar	Trade & Consumers	November 2019	Exposure: guided spirit tasting with HK IWSC judges
HK IWSC Whisky Bar	Trade & Consumers	November 2019	Exposure: guided spirit tasting with Hk IWSC judges
MWM Wine School	Consumers	All Year	WSET students & workshop attendees Exposure: during WSET classes or themed workshops/guided tastings
WineSPIT Association	Importers, Retailers; Sommeliers, F&B Professionals	All Year	WSET students & workshop attendees Exposure: during WSET classes or themed workshops/guided tastings
Master of Wine Mock Exam	Trade & Consumers	All Year	Exposure: to future Masters of Wine
Hospitality School Training	Consumers	All Year	Exposure: tasting sessions with wine students in Asia
Sponsor & Partner Events	Trade & Consumers	All Year	Renowned Sponsors & Partner Exposure: tastings, dinners, etc.
WSET Classes & Workshops at MWM Wine School	Trade & Consumers	All Year	Exposure: tasting sessions

Here’s a snapshot of events featuring medal and trophy winning wines, arranged by the Cathay Pacific Hong Kong International Wine & Spirit Competition:

2017 Hong Kong International Wine & Spirits Fair

Trade & Media Events

Consumer Events

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“Winning a silver medal in the HKIWSC has truly helped my product to achieve international credibility regarding its taste. This has positively affected decision making of several new merchants who now carry my product.”Kaustav BagchiOwner, Lamai Thai Spirits
“Louis Royer Cognac has been entering the Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries. Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.”Carol FrugierMarketing and Communications Manager, Louis Royer Cognac
“Adding to our success over the past few years at the HKIWSC, winning a trophy means so much to us as we have just recently entered the Chinese market with our brandies. The Chinese market is unique, which makes it even more exciting to know that Oude Molen VOV Brandy is well accepted.”Kobus GelderblomBrandy Master, Oude Molen Distillery
“It is a great honour for us to receive this award and we are very thankful about the reputation from wine enthusiasts in China. This award is a testament to the fact that our white wines not only match the traditional Austrian food but also matches perfectly with the Asian cuisine.”Katja PflogschWinemaker, Domäne Wachau
“To get recognition from such a prestigious panel is vey rewarding indeed, and proves that our wines are made in a style that is truly food friendly. The HKIWSC has become one of the year’s most well-respected wine competitions globally. For us, the food match component is a fantastic chance to demonstrate how well our wines compliment so many different flavours. Moreover, it is a competition known and valued by our customers so a trophy can be hugely influential.””Susanna MayerWinemaker, Yealings
“Awards and medals at the HKIWSC have been like a stamp of approval to the quality of our wines. Because it is an Asian-focused competition, I know that my wines are being judged and measured by the same yardstick as all the other wines, given our viticultural conditions are quite unique compared with the rest of the world. These medals give me and, more importantly, my consumers the confidence that my wines stand apart from the competition.”Kalash GurnaniWinemaker, York Winery
“We are very proud of our results. One of our key focuses is the Asian market, so we really want to make our wines special and desirable for this market. That’s why we want to enter this competition and be evaluated by the expert judging panel.”Sofia Cajewski Winemaker, Cremaschi Furlotti
“We at Yealands Estate Wines are proud to be recognized by the Hong Kong International Wine & Spirit Competition. The organization is held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”Avram DeitchGlobal Marketing Manager, Yealands Wine Group
“Winning awards in reputable international wine shows such as the Cathay Pacific HKIWSC is one of the many ways of educating our consumers and giving them confidence in purchasing the Saint Clair brand. This enhances brand perception an in turn increases sales across our entire portfolio of wines.”Maria EastonWinemaker, Saint Clair Family Estate

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Winners Promotion

Put Your Brand in the Spotlight

2017 Hong Kong International Wine & Spirits Fair

Trade & Media Events

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