HK IWSC Beer Award
Crafted for Asia
A collaboration between the established wine & spirit competition HK IWSC and BJCP professional judge community in Asia. Launched in 2019, the Beer Award answers to the trend of craft beer in both on- and off-trade sectors.
- Be recognised by Asia’s top drinks experts
- Reach 375,000 Asian and international contacts
- Enjoy global PR communications
- Benefit from exposures in HK IWSC events in Asia
- Promote wins with free marketing and sales toolkit
The 7 major categories are:
- Pale Lager
- Pale Ale
Please refer to BJCP Style Guide for description of styles
The process follows IWSC long-established system:
1/ Double blinded process
Both labels and bottles are hidden from judges. Only sample by glasses are presented to judges.
Short descriptors about beers’ categories and style are listed on score sheets as cues to help with judges’ assessments. Samples would be judged as to how well they conform to the characteristics of their indicated style.
An overall score would be given to each sample according to aroma, appearance, flavour, mouthfeel and overall impression. The score ranges from zero to 100.
The Best of Class: TROPHY
Samples with the highest mark in their respective categories are awarded trophies, unless the difference between the highest and the next highest mark is less than one point, in which case, related samples are re-tasted by the panel chair for trophies.
95 or above: GOLD
Outstanding example; the benchmark of the style. Equivalent to “Outstanding” level of Beer Judge Certificate Program (BJCP)
90 or above: SILVER
Fine example, excellent quality without flaws. It is between “Excellent” and “Outstanding” levels of BJCP.
85 or above: BRONZE
Good example, well above average and without flaws. It reaches the “Excellent” level of BJCP.
Below 85: From minor flaws to problematic, samples are not eligible for medals in HK IWSC
- “Winning a silver medal in the HKIWSC has truly helped my product to achieve international credibility regarding its taste. This has positively affected
decisionmaking of several new merchants who now carry my product.”Kaustav BagchiOwner, Lamai Thai Spirits
- “Louis Royer Cognac has been entering the Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries. Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.”Carol FrugierMarketing and Communications Manager, Louis Royer Cognac
- “Adding to our success over the past few years at the HKIWSC, winning a trophy means so much to us as we have just recently entered the Chinese market with our brandies. The Chinese market is unique, which makes it even more exciting to know that Oude Molen VOV Brandy is well accepted.”Kobus GelderblomBrandy Master, Oude Molen Distillery
- “It is a great honour for us to receive this award and we are very thankful about the reputation from wine enthusiasts in China. This award is a testament to the fact that our white wines not only match the traditional Austrian food but also matches perfectly with the Asian cuisine.”Katja PflogschWinemaker, Domäne Wachau
- “To get recognition from such a prestigious panel is
veyrewarding indeed, and proves that our wines are made in a style that is truly food friendly. The HKIWSC has become one of the year’s most well-respected wine competitions globally. For us, the food match component is a fantastic chance to demonstrate how well our wines compliment so many different flavours. Moreover, it is a competition known and valued by our customers so a trophy can be hugely influential.””Susanna MayerWinemaker, Yealings
- “Awards and medals at the HKIWSC have been like a stamp of approval to the quality of our wines. Because it is an Asian-focused competition, I know that my wines are being judged and measured by the same yardstick as all the other wines, given our viticultural conditions are quite unique compared with the rest of the world. These medals give me and, more importantly, my consumers the confidence that my wines stand apart from the competition.”Kalash GurnaniWinemaker, York Winery
- “We are very proud of our results. One of our key focuses is the Asian market, so we really want to make our wines special and desirable for this market. That’s why we want to enter this competition and be evaluated by the expert judging panel.”Sofia Cajewski Winemaker, Cremaschi Furlotti
- “We at Yealands Estate Wines are proud to be
recognizedby the Hong Kong International Wine & Spirit Competition. The organizationis held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”Avram DeitchGlobal Marketing Manager, Yealands Wine Group
- “Winning awards in reputable international wine shows such as the Cathay Pacific HKIWSC is one of the many ways of educating our consumers and giving them confidence in purchasing the Saint Clair brand. This enhances brand perception
increases sales across our entire portfolio of wines.”Maria EastonWinemaker, Saint Clair Family Estate anin turn