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Competition Director Simon Tam becomes Christie's "Head of Wine" for China


Based in Hong Kong, Simon Tam will be responsible for developing Christie's wine sales in Asia, with particular focus on client relationships in Greater China. Reporting to Charles Curtis MW, Head of Wine for Asia, Simon will work closely with the company's established wine teams in Amsterdam, Geneva, London, Paris and New York. In 1999, Christie's was the first international auction house to organise a wine auction in Hong Kong and today has the largest and most experienced team in the world.
A pioneer educator, communicator and wine consultant in Greater China, Simon has over 20 years of experience developing and nurturing the Chinese Wine Market. A highly specialised award-winning consultant to the wine industry, Simon was voted “The Best Wine Consultant” by UK’s Wine Business International magazine. He is the founder of the Independent Wine Centre in Hong Kong and Shanghai (, Founding Chairman of the Greater China Wine Critics Association and co-founding director of Cathay Pacific Hong Kong International Wine and Spirits Competition.
In addition, Simon serves on several Hong Kong SAR government advisory committees related to the wine industry and is a member of numerous professional groups including the Chaine des Rotisseurs, Chevalier de Ordre des Coteaux de Champagne. As an active columnist and speaker, he regularly writes for international media and has spoken at major wine conferences worldwide such as VINEXPO and the London International Wine Fair. He also created an iPhone/iPad app “Flavour Colours” - the world's first Chinese food and wine pairing app. Simon graduated from Regency and Roseworthy Colleges in Australia in Hospitality Management and Wine Marketing. He is fluent in English, Cantonese and Mandarin.


Christie’s, the world's leading art business had global auction and private sales in 2010 that totaled £3.3 billion/$5.0 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Founded in 1766 by James Christie, Christie's conducted the greatest auctions of the 18th, 19th and 20th centuries, and today remains a popular showcase for the unique and the beautiful.
Christie’s offers over 450 sales annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie’s has 53 offices in 32 countries and 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai and Hong Kong. More recently, Christie’s has led the market with expanded initiatives in emerging and new markets such as Russia, China, India and the United Arab Emirates.
Competition Director Simon Tam becomes Christie's "Head of Wine" for China

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